The Senior Brand Strategy & Insights Manager Specialty & Craft Brands is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations. Focus brands for this role are Leffe, Tripel Karmeliet, Victoria, Kwak, Camden and our different Beyond beer brands and this across our 6 main European markets (France, Belgium, Netherlands, Italy, Germany & UK). The Senior Strategy Manager represents the voice of our consumers and is responsible for driving a consumer led insights agenda to lead and grow our brands and the category.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together. Cheers to dreaming big!
The role :
Being a strategic business partner for our marketing & BU teams, give strategic recommendations on how to build a strong portfolio with Powerful and Meaningful brands, focusing on future growth recommendations for portfolio and brands as part of our 10YP/1YP
Giving recommendations on how to translate the brand positioning into concrete activations that strenghten the brand equity. Lead insights projects and translating insights into concrete actions on how to optimize brand activations plans and creatives
Partnering with our innovation team to build a consumer led innovation pipeline (10YP) and lead consumers insights projects (1YP) to develop and launch consumer led innovations in the market
Developing a consumer focused learning agenda based on the BU business needs, focusing on forward looking portfolio and brand strategies. Lead strategic projects to identify consumer and category trends, competitors and opportunities for brand improvement. Deliver strategic recommendations by connecting different data sources (1st and 3rd party data) to drive insights into action
Proactively seeking innovative methods that will shape the future ways of working of strategy, insights and innovation development.
Accelerating the use and implementation of A.I. driven strategy & insights tools
Coaching and training of one direct report with a focus on learning and development
Networking and proactively identifying new plusieurtalent to bring into Strategy and Insights team to build a talented team
Participating in recruitment events and supporting / managing interns etc
Taking full advantage of Marketing Academy training to develop your Marketing skills and applying them in your day to day
Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the BU’s. Managing complexities in decision making
Managing the strategy budget effectively, optimizing resources to achieve maximum impact
