Brand Strategy & Insights Manager Global Brands Europe:AB InBev
Description de l'offre:
#Ownership
Brand Strategy & Insights Manager Global Brands Europe
The Brand Strategy & Insights Manager Global Brands Europe is responsible for giving strategic recommendations regarding brand & portfolio strategy, Brand positioning & Jobs To Be Done, Brand Equity, brand activations and innovations. Focus brands for this role are Corona, Budweiser and Stella Artois across our 6 main European markets (France, Belgium, Netherlands, Italy, Germany & UK). The Strategy Manager represents the voice of our consumers and is responsible for driving a consumer led insights agenda to lead and grow our brands and the category.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together. Cheers to dreaming big!
The role :
Supporting the Senior Strategy Manager to give strategic recommendations on how to build a strong portfolio with Powerful and Meaningful brands, focusing on future growth recommendations for portfolio and brands as part of our 1YP
Leading projects and translate insights into recommendations on how to optimize brand activation plans and creatives that strengthen the brand equity
Leading projects to develop and launch consumer led innovations in the market
Leading strategic projects to identify consumer and category trends, competitors and opportunities for brand improvement. Deliver strategic recommendations by connecting different data sources (1st and 3rd party data) to drive insights into action
Taking full advantage of Marketing Academy training to develop your Marketing skills and apply them in your day to day
Influencing stakeholders at different levels, building and maintaining collaborative cross-functional relationships across the BU’s & at Zone
Managing the strategy budget effectively, optimizing resources to achieve maximum impact
